ABOUT ME
Hi, I’m Pierre Régnier — a French senior creative and art director based in Paris, currently part of the international creative team at TBWA\Paris.
Trained at Institut Saint-Luc and Sup de Création, I’ve spent the past years developing international campaigns across BBDO, BETC, and TBWA, working on global and regional brands through film, activation, print, and integrated creative platforms.
At TBWA\Paris, I lead and develop creative work for Nissan across Europe and international markets, contributing to key launches, global workshops, and strategic pitches. I also work across other major accounts including McDonald’s France and, most recently, Voyage Privé, for which we secured the European pitch.
My work has been recognized at the Clio Awards, Eurobest, and the Effie Awards.
I’m particularly interested in ideas that combine strong strategic clarity with ambitious visual execution — building campaigns where concept, craft, and cultural relevance work together seamlessly.
Alongside advertising, I develop personal photography projects that continue to shape my approach to storytelling, composition, and imagery.
Over the last few years, AI creative tools have also become an integral part of my visual and creative development process, helping accelerate exploration, world-building, and production thinking at concept stage.
Fluent in French and English. Currently learning German, slowly but surely.
Pierre